Monday, 27 September 2010

The highway to hell: Dire predictions for the future of marketing - iMediaConnection.com

"Interesting stats from the head of Ogilvy. Consumers now twice as internet enables as marketeers. IN a nutshell, consumers are using the internet at a greater rate than marketeers are devoting time to it....."
Digital marketing is at a dangerous crossroads. At the iMedia Brand Summit, Brian Fetherstonhaugh explained how a perception revolution is the only thing that can save the industry from itself.

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