Tuesday, 23 November 2010

SEO Experts - What's the Craic?

SEO agencies and experts continue their quest for search engine domination. It continues to be a conundrum to me how and why Google would want them to succeed when their business model relies solely on PPC income.

There has also been much debate over social media and exactly how companies should or should not invest in social media platforms such as Twitter, LinkediN and Facebook. The debate rages on but one thing is for sure, it's always difficult outsmarting an organisation such as Google that employs such talented and intelligent people. 

Check out this latest screen grab. All these results fell above the 'fold' in the page (I was using an iPad) and what is interesting here is the dominance of News feeds, Twitter streams in real time and of course PPC. Where are the natural search results? All below the fold and if you look at the heat map I published on an earlier blog you will see that of course it is the top of the page that the most activity. Any comments SEO guys?

Posted via email from steve rushton

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