Saturday 7 November 2009

Response to Simon Heffer (Telegraph Octover 2009)

If Simon Heffer is unconvinced by the man made global warming argument for eating less beef then perhaps he would consider instead the facts of our rapidly growing global population, world water shortages and a finite amount of land to be sufficient reasons for at least moderating his meat intake rather than inciting us all to indulge. These facts alone are very real threats to world food security. Also adding to the pressure is the large number of people in countries such as China trying to move up the food chain, increasing demand for more grain intensive livestock products. Animal production does not make the most effective use of our land and water supplies, with grain-fed cattle requiring approximately 7kg of grain to produce a 1kg gain in live weight (compared to around 2kg in poultry) and 15 cubic metres of water per kg compared to around 3 cubic metres per kg for grain type crops. If some of the land used to produce meat for us greedy, overweight Westerners was used for crops instead, more people could get fed and if we also ate less of the meat produced ourselves, this would mean more to go around and help people become better nourished in the developing world.

Lester Brown, president of the Earth Policy Institute suggests in his book ‘Plan B 4.0: Mobilising to save Civilisation’ that ‘Those of us with diets heavy in fat-rich livestock products can do both ourselves and civilisation a favour by moving down the food chain’. Thus we don’t necessarily all have to go as far as become vegan to affect a noticeable change, but we can make a real difference by committing to a reduction in the amount of grain fed meat we eat (which we already know is too much per head to be healthy). When we do eat meat, we should resist the temptation to over do it (no more over sized steaks!), watch the waste and make sure it is from a home grown extensively reared animal and grass fed if that is what nature intended. Making these less selfish, more sustainable choices would help us move towards a more level pegging on the food chain across the globe. The NHS would also benefit and if Simon Heffer is wrong about the whole man made global warming thing (although of course we’d all love him to be right), then thankfully less harm will have been done. One thing is for certain. This is about humanity and civilisation and nothing to do with any international anti-capitalist conspiracy theory, whatever that may be.

Saturday 31 October 2009

Lester Brown

Attended an incredibly thought provoking lecture at Compassion in World Farming by Lester R Brown on Thursday.

You can listen to it here: http://www.ciwf.org.uk/news/factory_farming/lecture_2009_lester_brown.aspx

Grab a coffee, take time out and listen..... Really interested in what anyone thinks.

Sunday 13 September 2009

Why cook at All?

We had a great plug last week when BBC3 in its series on teaching people to cook featured a family in Putney who relied on takeaway food. Click here to watch the programmeAmongst the junk they also ate SCOFF and our plug was great(Delivery man, box, daughter when told of SCOFF was eaten rather than cooking replying 'Yum - is there any for me?', great shot of rare breed sausages, mash and veg after 32 minutes). The only issue I had with the programme was with the observations it made. It claimed that the family paid £7.95 per serve for lasagne from SCOFF (it does), but could make it for £1.50 per serve. In actual fact our serve at sales price £7.95 costs considerably more to make than £1.50 in raw ingredients alone (and serves a little more than 1 portion they were cooking in its place. In order for us to provide this we:
source beef from cattle grass fed on a farm in Devon we know (they used cheap supermarket beef in the programme)
buy organic milk, british cheese and butter for our sauce
use organic tomatoes in our ragu base
cook and deliver this to order within 45 minutes of the order being received
deliver the meal hot in 45 minutes
So - we saved Anton going to the farmers market where he would have paid £2 for the single serve of beef, £2 for the other ingredients, 1.5 hours of his time (about £9 on minimum wage), delivery cost - about £2.95 (the cheapest you can get anything delivered in London). So the comparative cost is more like £15.95, not £1.50. (Oh - and the government charges us VAT on takeaway food, but not on groceries or ready meals. In fact, after taking VAT off the price we charge we are considerably cheaper than Anton can make (if you factor in his time and convenience).
There is a price for convenience, and I'm delighted that families such as Anton's are buying great food from us. The real story from the night was that the most important thing they found was eating together was a pleasure, rather than individually. As a thank you for being such a loyal customer (and the plug we didn't know about) Anton's family wins a family meal for 4 (feeds 4 - 5), which features a main meal, vegetables or salad, organic ice cream for pudding, all for £25. Why bother to cook when you can outsource your food preparation with such great provennace for such a good price and sit around the table together to eat it!

Tuesday 25 August 2009

The Future of Food (part 2)

Last night's episode http://tinyurl.com/mvkgm4m was even more shocking in many ways than the first episode.

The presentation is remarkably calm, and perhaps too calm? Over the course of the hour if you really listened carefully the very scary message that within our lifetime we would run out of major meat and fish is pretty disturbing. Incidentally, grass fed cattle, which we have been eating and promoting is by far the most sustainable. The UK are pretty far ahead with this, but in the US and Argentina, the vast majority are grain fed. 15kg's of grain to make 1kg of beef. Not only does this sound wasteful, but it is now proven that this is an unsustainable model.

Not sure governments will do anything. My guess is that simple economics will sort it out when the price of fish and beef goes sky high. But then the environmental consequences of this are huge.

I recommend you take some time out and watch this.

Tuesday 18 August 2009

Future of Food

BBC 2 are showing a series of programmes on the future of food - http://tinyurl.com/orvvlt

Watched last night and in a nutshell:

  • Mixed farming better than monoculture (no surprise there)
  • We consume too much meat (not new)
  • Our diets in the western world are lazy and too dependent on oil use (crude, not olive)
  • We are going to run out of food. Presently half the world is obese and half hungry.

With a background in food and agriculture I am sure anyone with a similar background to us would have sat watching the BBC shouting at the telly. This is all stuff we know about, has been in the public domain for years and for some reason successive governments have just ignored it. As a nation we don't feed our kids the right foodstuffs. Not feeding their brains and feeding them bad foods encourages obesity (which we can all see now as a huge problem) and worse, our intelligence is suffering as a result.

Can we do anything about this – of course we can if we all want to. We have to however get rid of this nanny state we live in, stop letting people believe they have choices and that happiness is linked to the size of their flat screen TV. It isn't, fullstop.

Seems I only find time to Blog when something fires me up enough to stop working 16 hours a day trying to feed people better. I wish we could feed more. We provide school lunches for a school in London but can't for many more simply because we can't do it for the £2 budget that the government sets for the public sector. There are resources out there, only we have to completely change our government policies and educate people if we are going to stand a chance of leaving any legacy other than the present unacceptable one to our children and grandchildren.

Steve

London 18th August 2009

Monday 29 June 2009

Better Things to Do – An Apology

Have just spoken to JJ, one of my team in Fulham. Great hard working law student who earns some extra money working for us (and full time now his exams are over). Last night, while delivering some hot food to one of our customers the police decided to pull over our delivery bike. To everyone in London it is pretty clear what a hot food delivery bike is. Clearly, the driver works for a company and therefore if not being ridden correctly the company will be liable. It was being ridden responsibly.

On this occasion the police informed JJ it was 'just routine'. Perhaps I'll try that one when they are apprehending real crime, ask for routine directions or something. The bike was fully insured, MOT'd, driver full UK license and driving correctly. In the nicest possible way JJ asked them to hurry up as he had hot food being delivered. To no avail..... So apologies to our understanding customer who had food delivered a little late (though still hot thanks to our hot bag technology!). It is nice to know that crime levels are now so low that the police have the resource to interrupt business' just trying like mad to deliver great service and so hope to survive the recession.

Steve 29.06.09

p.s. Also according to JJ a mate of his got burgled recently but the police could do nothing because 'looks like the robber wore gloves'. In a society that is now watched by CCTV everywhere it appears the old fashioned sleuthing ability has disappeared and we can only rely on recorded evidence. Perhaps this approach has freed up time to concentrate on pulling over perfectly legal drivers for 'routine checks'

Tuesday 9 June 2009

Discover the London Takeaway without all the Blood, Sweat and Factory Farmed chicken


 

BBC 3 is showing the final episode of their Blood Sweat and Takeaways documentary series tonight at 9pm. This series follows a plucky group of British volunteers discovering first hand the human cost involved in the production of some of the most popular takeaway ingredients. Tonight the focus is on Thailand's chicken industry, much of which ends up in food in Britain, despite us having a fully developed British chicken industry.


 

The programme is sure to build on what the earlier programmes have convincingly demonstrated: that we are not paying a fair price for our food, and that it has become so cheap that a) we are eating too much and b) wasting too much (around a third of the food we buy is wasted – source www.lovefoodhatewaste.com).


 

All the sentiments highlighted in these programmes are very strongly felt by husband and wife team, Steve and Sarah Rushton. So much so that they sold their two thriving dining pubs in the West Country specialising in simple, local food (and voted Archant's Devon Life Dining pub of the Year 2005) and invested everything in Scoff, a radical new, ethical takeaway/home delivery business, in order to demonstrably do something more about this issue.


 

Sarah Rushton commented "We wanted to make better food more accessible so decided to take our honest, home cooked grub prepared with the best local ingredients out of the gastro pub niche. We came back to London and launched it in the wider takeaway and home delivery market. Our food is the embodiment of real food with all our meat sourced directly from small, traditional farmers doing things properly and with whom we have had a relationship for a number of years. For example, we only use free range chicken from Creedy Carver in Devon. These ingredients have never before been found on a takeaway menu but place an order with Scoff and within the hour you could be tucking into a free range chicken and ham pie or superb coq au vin in the comfort of your own home. This is such a stride forward from the normal, poor quality options available when you want a night in."


 

Tonight's programme will highlight the very bottom end of global chicken production but we also have our own British intensively farmed chicken industry which has received a lot of coverage through Hugh Fearnley-Whittingstall's Chicken Out! campaign.


 

Information from the Compassion in World Farming organisation tells us British consumers increasingly want their food to be healthier and more ethical, as well as tasting good. Sales of higher welfare chicken rose by 42% between December 2007 and December 2008, with a decrease in sales of standard chicken in the same period. Many consumers are also beginning to understand that because free-range chickens live healthier lives, they are healthier to eat. Free-range chicken meat contains less fat, more protein and more Omega-3 than intensively-farmed chicken meat.


 

Sarah Rushton adds "Here at Scoff we are in no doubt that

free-range chicken is the healthiest and most sustainable way forward. Our service means that the growing number of people who do care about what they eat no longer have to compromise when they want to enjoy a bit of convenience. We have truly taken the junk food out of the takeaway."

Tuesday 19 May 2009

Blood Sweat and Takeaways

If you are planning a night in tonight and wondering if anything good is on the box you might want to tune into Blood Sweat and Takeaways on BBC3 at 9pm.

Following on from the BAFTA nominated series, Blood Sweat and T-shirts which showed the human cost of our cheap clothing, the team turn their attention to some of the fast food industry’s main ingredients over the next 4 weeks. 6 young volunteers have travelled to SE Asia to live and work (or should that be slave?) alongside the food workers to see who bears the real cost behind the production of tuna, prawns, rice and chicken enabling us to eat so ridiculously cheaply.

We are delighted every time the true costs of overly cheap food are brought into the spotlight. Steve and I set up Scoff because we are passionate about making it easier to eat better quality food and to rally support for sustainable farming practices on our own shores that have almost become extinct in the quest for cheaper and cheaper food. More often than not this cheap food is also nutritionally light so we are now seeing a situation in the Western world where on average we are over fed but undernourished. It’s just wrong. Things have to change for the good of our own health, the environment and to put a stop to the exploitation of people in developing countries.

For the record, here at Scoff we deliberately don’t use tuna or prawns (we did have some great garlic creel-caught Scottish langoustine on the menu when we first opened but unfortunately they didn’t prove popular enough due to price and because people would have preferred them served already shelled which, of course, would have bumped the price even higher with the labour cost). All our chicken is free range, enjoying life wondering around Peter and Sue’s Devon fields and our all our rice is organic and sourced from Essential Trading, a wholesale co-operative which strives to be a truly ethical company supporting the principles of fair trade.

I would also like to emphasise that we do not in anyway feel that ethical sourcing ever comes before good cooking and top notch service. If we ever inadvertently slip up on these two vital aspects of our whole raison d’ĂȘtre, please, please do tell us so we can put things right. Occasionally things don’t go according to our best laid plans because of genuine human error, but never because we are sitting back on our ethical laurels and taking it easy.   

If you do get a chance to watch it I would be very interested to hear your thoughts (if you wanted to feel really smug you could try watching it whilst tucking into some Scoff!). You could post a comment on our blog at www.scoff.co.uk and start a bit of a discussion.

Looking forward to hearing your thoughts and whether the series makes you think twice before buying a tuna sandwich or ordering a curry or Chinese takeaway from that cheap place down the road!  

Sarah May 2009

Thursday 14 May 2009

End Farming Ignorance

Just feel like ranting! The recession is here, and here to stay for quite a while by all accounts. Seems like people want to fully enjoy the recession by not feeding their brains properly. The great excuse of not having enough money to buy good food can now be couched in 'the recession' so it is no longer embarrassing for people to have to make excuses why they are not shopping at the farmer's market.

The net result...... we are all going backwards. Why people don't fully understand that what they put into their bodies not only has an impact on themselves and their own well being, but also the environment that we live in is beyond me.

We run a small husband and wife business. We are passionate about supporting good farmers and just have to find a way to ensure that we survive, so by default we help them survive. If we don't, lots of people will say 'just another victim of the recession'. In truth it will say more about people's eating habits than it will about the recession. I would rather a proud nation that stopped buying designer jeans (or quite so many pairs) than the quality of food that we put into ourselves.

FACT: the price of a takeaway has not increased in the last 10 years. Go on - dig out your old take away menus from the late 90's. Bet you the Tikka masala is the same price as it is today. In the meantime we have had extraordinary energy rises, raw material price increases, labour cost increases, council and business rate tax increases. So - how are most of them doing it? Using as cheap a meat as they possibly can. And guess what - the majority of people don't care about it. At last year's real food festival (www.realfoodfestival.co.uk) there was a debate when Trudie Styler (the Organic flag waving wife of Sting) admitted that she was anal at home in following organic principles but did not really bother too much when she was out (I think because it causes too much fuss). And therein lies the rub. Let's not cause a fuss - how British.

Well - time to cause a fuss. I think our sanity depends on it.

Below are two articles well worth reading. Both relate to the Pig Industry that has had lots of coverage this year. 

Extraxt

Pigs kept on slatted, concrete floors; pregnant sows in cages so small they can't move; piglets castrated without pain relief; tails routinely docked to prevent animals attacking each other. This is the truth behind the European pig industry - and so behind most of the pork we eat


Monday 2 March 2009

COMIC RELIEF



We all know that in these economically challenging times finding money to help others in more need than ourselves can be more difficult.

Sarah and I felt that to make it easier this year we would run our COMIC RELIEF fund raising for the whole week rather than just on the day and maximise the amount of money we can raise.

We will donate 10% of all sales of Red Nose Meals to COMIC RELIEF - and as London's premier healthy take away and home delivery company you don't even have to compromise by eating convenience food!

Evening Meals:
Order a SCOFF Red Nose Meal Deal and we donate £1 for every meal sold

Business Lunches:
We donate 50p for every lunch sold!

email: rednoseday@scoff.co.uk for more information or for us to send you a fax order sheet

Monday 2 February 2009

It’s Official - Good Food Fuels Brain Power!

I was delighted to read in yesterday’s paper that, after what has been a depressingly long uphill struggle, Jamie Oliver’s healthier school meals have at last been officially proven to improve the health and academic performance of children, thanks to some research by the Institute for Social and Economic Research at Essex University. Hopefully that should satisfy all those government Doubting Thomases and we can see some sensible budgeting from now on. I’m sure that further research in years to come will be able to prove that the investment in our children’s health has been paid off ten fold by the savings to the NHS. The school nurse at one of Jamie’s original test schools reported a drastic reduction in the use of asthma inhalers in the first few months for starters.

Why we have all become so dim that we now require good money to be spent doing research to prove something we have known for generations (ie that our health is directly related to the quality of our diet) is beyond me. Probably further proof that our poor diet is rotting our brains! However, this is all great news for us because, by the same token, it is official proof that eating Scoff has to be good for the brain too (providing it’s not just the treacle sponge you’re going for of course!)!

Some of you may know that Scoff provide a daily hot school lunch service for a Eridge House school in Fulham. Their forward thinking Headmistress is totally convinced by the healthy food argument and took the bold step of asking us, (the local takeaway!), for our help when we first launched Scoff back in 2007. The children are a delight to feed and it is so gratifying to see them eagerly devouring a grass-fed British beef and vegetable casserole with organic brown rice or a free range chicken pie and steamed Somerset vegetables. Our hope is that this sensible approach to eating and thinking about where their food comes from will stand them in good stead for the rest of their lives.

But it is not only children that benefit from proper food. It naturally follows that grown ups do too. Of course hectic lives and long work hours make this more difficult to achieve which is why we launched Scoff. Getting some decent grub when you need it really shouldn’t be such hard work and there are no reasons (other than laziness and profit margins) why takeaway food has to be junk food. We are always so delighted to receive emails from customers who are excited that they can now enjoy the convenience of a healthy hot meal from impeccable provenance delivered to their door. People often comment about how nice it is not to suffer the uncomfortable night caused by the salt induced thirst and indigestion that often follows from eating a typical takeaway.

We also feed a lot of people at their desks whilst they are busy at work. We wouldn’t be at all surprised if it is those companies dining on Scoff rather than pizza that weather this recessionary storm the best. After all, we now have official research proving that they are going to be the ones applying maximum brain power. So, if anyone would like any tips on share buying……..

Would love to know what your views are about it all so please do add a comment!

Monday 5 January 2009

OFFICE CATERING FROM SCOFF

Sarah and I first set up SCOFF to provide nourishing home cooked food to homes as an alternative to other 'take away' options. Such has been the success of our food that we have now branched into Office Catering for up to 250 people.

SCOFF differs from traditional caterers in that we are able to cater to a minimum order value of £12. Because we don't have minimum numbers (most caterers won't get out of bed for less than 10 people)and have an incredibly flexible menu from filled rolls and salad boxes to Slow Cooked Duck, Rare Breed Saddleback Pork Sausage and Mash and Sticky Toffee Pudding we provide the perfect solution to your every catering need.


PRICE BEATING CATERING MENU


We have a Catering Menu with prices starting at £6.50 per person for Dartmoor Beef Chilli, organic rice and salad, sour cream and tortilla chips.

We have price matched our meals and not only do we taste better than our competitors but in most cases we also ONLY COST 65% - 70% of the cost you would otherwise pay. Just what everyone needs in the current economic climate!

You can view our delivery and corporate menus at www.scoff.co.uk

We deliver all over London to Private and Corporate Clients whom include:

The Blackstone Group
Cathay Pacific
Warburg Pincus
NM Rothschild
Deutche Bank
IPM TV
Competition Appeals Tribunal
The Brand Learning Partnership
Summitt Partners
Balyasny European Asset Management
Viking Global Investors Europe LLP
CCMP Capital Advisors (UK)
Houlihan Lokey Howard & Zukin (London)
First Reserve (UK)
Base One Group
Capula Global
Elliot Advisors



For all enquiries please either refer to www.scoff.co.uk or call Steve on 0203 0869113 (option 4) or email steve@scoff.co.uk

We look forward to feeding you!