Twitter, Facebook, Youtube - what should you use for business?
Case Study - Yeo Valley
This is great case study. Organic product (so not mainstream), yoghurt (some people like, some don't), and a family business.
Checking out their Website 
But as with all businesses, Yeo Valley have extreme competition from foreign imports, supermarket own brand labels etc. It's important to try and develop a brand personality that consumers will align themselves with. 10 years ago the only way of making this happen would be through an expensive TV campaign. Well, Yeo Valley have an expensive TV campaign, but importantly it's backed up by Social Media, and in the latest case an incredible viral video that Youtube has already served 1.5 million times!! If you then check the social channels it's clear to see what a 'chatter' that this escalates. Yeo's Facebook page is full of likes for the video and although people are not signing up to Twitter they are tweeting the video (40 tweets today and the video has been out a while) that all send users to the site and increase brand awareness.
The business case is that the customer is now in control. Marketing is undertaken by them and as a business you just have to learn to interact with them in any way the wish (not any way YOU would wish - note Yeo Valley responding directly on Facebook to customers). Interflora searches Twitter for people having bad days and then sends them some flowers (having tweeted them) - what a great way to communicate and everyone is a winner.
For all the doubting Thomas' out there, you can always just stay in the dark. You won't get the best deal, nor the early bird offers. You probably don't watch that much TV and certainly not the adverts, and without any social media interaction you would have missed the video below, which just makes you smile and feel a bit better for the day (and buy Yeo valley bext time rather than American brand Rachels Organic ( - as Sid says, Buy cos it's British)
