The race is on. If you are entirely an online Travel Agent then content is something that you just can't ignore. It is the thing that will get you noticed on Google and help your search engine rankings. So it was probably just a matter of time before content morphed into something else as seen by the OTA - Black Tomato, with their new online lifestyle magazine. They were always producing lots of copy for their site so this was said to be just a natural progression.
