With news that Co-Operative Travel are about to make 90 people Redundant (travelmole) it's clearer than ever that Agents need to be able to compete online in order to thrive. Relying on an ageing database and High Street presence is just not going to be enough to be able to capture the new customers that all businesses need to survive.
With 90% of holidaymakers now researching their holiday and travel plans online (even if they are booking them offline) it's clear that Agents must have a searchable travel web site with which they can direct potential and existing customers to, without losing those customers to either OTA's or direct Operator sites.
