The Last Mile...

Today's post is about writing copy that Google loves. Why is this important? Because if Google likes what you have written then people will find it which = sales. Writing copy that Google loves is called "SEO Copywriting" - the SEO stands for "Search Engine Optimization". Have you ever heard of the last mile in the broadband industry (anyone who lives rurally will have). It basically goes like this - there are thousands of miles of super duper fast optical fibers carrying around large amounts of data all over the country at lightning fast speed (Virgin is always advertising it's fibre optic network ). The benefits of this optical cable don't mean anything to someone living in most of rural UK if the connection at the last mile to the customers home is made from old copper BT wires - its going to be sluggish. In the same way, Google's high powered search engine can't get quality visitors to your site unless you tell Google that you page content matches what people are actually searching for. You may have the best blogging software (Wordpress) hosted on a really good server (like we use from UKFast) and you write incredibly engaging content but it will mean nothing unless you connect up the last mile. In other words - you need effective SEO writing to correct this 'last mile' marketing problem.  Here is a simple 5 steps to getting your content loved by Google by applying some easy techniques. KEYWORDS Before you write anything ask yourself : ' what is the relevant question that people will ask that I am providing the answer to?' 'Are enough people asking the question?'.The answer to those questions will help you develop the keywords that you need to use. Titles, Tags and Headlines Google reads the page like we do as humans. It checks the headlines and titles to read any further to make sure that the headlines say they are about what the question (search terms) were looking for and then it checks the content of your writing to make sure that it matches the headlines. In other words, is it all relevant to the search that a user has done? It's logical really. Content See your job to be able to answer questions/searches, better than your competition. Have a plan to do this, so that strangers become readers and readers become clients. Landing pages The design and content of the landing pages of your site immediately conveys to users if they have found the right site. Make sure that your content landing pages convey what you are selling and drive visitors deeper into your site. Many of the sites that Net Effect launch have product driven landing pages that means that visitors may well land on a page about a certain destination but then there are easy navigations and links to product deeper into the site.  Related Content Search engines favour websites with relevant, focussed and frequently updated content with a high degree of link authority. This means you need to cross reference your articles (start to build up links with tourist board websites which will themselves be great link authority sites). Website software like wordpress (which all Net Effect sites are written in) makes this vey easy. In summary, you will see this is not rocket science, in many ways, it is exactly as you would have made it if you had planned it yourself. The mistake that many newcomers make is that writing a piece of content is not like an advert. So many agents start and write one blog and then when they believe that they have made no sales from this blog post (entitled " Susan's Recent Trip to Kruger National Park" - ask yourself - does anyone search Google with those terms?) they give up. This is the future. Developing your persona or 'brand' is the new way that you are going to be able to communicate effectively your business proposition.